Marley Spoon & Dinnerly
UX/UI @ Marley Spoon, 2021/2022
TL;DR
Recreating the responsive subscription flow based on users insights.
#subscription #responsive #mobile #desktop
Marley Spoon and Dinnerly are meal kit delivery services that offer recipes and seasonal ingredients. They are present in the USA, Australia, and Europe.
The company
Recreate the first subscription step for different resolutions, emphasizing the beautiful images of the meals.
The challenge
Tastiness as the main selling point
During research with users who have subscribed for Marley Spoon and Dinnerly, they mentioned the meals looked tasty, and the photos were one of the main reasons for their decision to test the service. Based on this insight, I created a version of the first step of the subscription where beautiful and high-quality pictures of the meal are the highlight.
Step 1 Plan selection
In this step, users can select the plan they want to subscribe. Also, during the research, they mentioned it wasn’t clear to them which plan offered the best value for their money. For this reason, I added an indication to this information on the selection of meals per week.
Following this selector, the user can review the details of their future order before proceeding to the next steps of the checkout.
Visualization in different screen sizes
The same structure was applied to the experience on the Marley Spoon platform and adapted across devices (desktop and mobile).
